My Grandma’s Kitchen is a supper club and community experience designed to reconnect Millennials and Gen Z with culture through the universal language of food. Inspired by the founders’ shared memories of home-cooked meals and family traditions, it goes beyond the table to include workshops, storytelling, and creative rituals—like vision board making—followed by comforting three-course meals. The brand celebrates heritage, shared experience, and the joy of gathering.
My Grandma’s Kitchen needed a brand identity that could bridge the gap between tradition and modernity—honoring ancestral roots and familial warmth, while appealing to a younger audience fluent in memes, moodboards, and aesthetic culture. The challenge was to build a brand that felt heartfelt, familiar, and fresh all at once—something that could live both around a dinner table and on Instagram.
A heartfelt, culturally resonant brand with a warm, modern twist.
Brand Strategy - Defined the brand’s purpose as a cultural experience, not just a dining event. Built a foundation around connection, intergenerational storytelling, and food as memory.
Brand Messaging & Tone of Voice - Developed a warm, welcoming tone that blends familial comfort with contemporary relevance, ensuring accessibility for a younger audience while honoring heritage.
Logo - A hand-drawn wordmark that evokes the intimacy of a handwritten recipe card or note from grandma, rooted in storytelling and love.
Colour Palette - A rich blend of earthy neutrals (think warm beige, terracotta, olive) with vibrant accents (like turmeric yellow or chili red) for a balance of groundedness and freshness.
Typography - A mix of charming serif fonts with expressive, handwritten type to echo both elegance and personality.
Graphics - Patterns inspired by vintage tablecloths, ceramic dishware, and classic recipe scrapbooks. Visual motifs include herbs, utensils, and generational food icons.
Social Media Design Kit - Crafted templates and assets for event promotion, storytelling, and food imagery that carry the brand’s warmth and personality into the digital space.
Impact
My Grandma’s Kitchen now offers more than just supper—it offers a feeling. The brand identity evokes comfort, care, and cultural connection, resonating deeply with a generation looking for meaning, community, and beautiful, shared experiences. By anchoring the visuals in memory while embracing modern aesthetics, the brand has carved out a unique space where food, culture, and storytelling collide.
