Skin Rocks came to me with a simple brief: make Christmas feel bold, joyful, and unmistakably Skin Rocks.From concept development and creative direction to shoot styling and packaging design, I brought their festive strapline — A Bright Christmas — to life through a fully integrated seasonal campaign.
Skin Rocks needed a Christmas campaign that would:
Bring A Bright Christmas to life
Direct the creative for their festive shoot
Inspire the design for their gift set sleeve
A vibrant, upbeat holiday moment — without losing the brand's signature confidence and colour.
With a brand already bold and full of personality, the products were always going to be the heroes. Skin Rocks doesn’t need gimmicks — and skincare with substance shouldn’t take itself too seriously, especially at Christmas.
The challenge?Keep the energy high and true to Skin Rocks, without slipping into festive clichés or predictable holiday tropes.
We built a candy-coloured Christmas — a bright, playful, Skin Rocks spin on the season.
Think:
candy-cane stripes
vibrant products reimagined as baubles
electric colour everywhere
bold compositions that celebrate the products at their best
A world where “bright” meant both festive and distinctly Skin Rocks.
Outcome
A joyful, high-impact campaign that delivered freshness without losing the brand’s edge. Proud to have brought this vision to the Skin Rocks team — and even prouder of the final result.
